Riverina Fresh Reggie Rabbit Sponsorship

2nd March 2007

Reggie Rabbit unveiled his brand new sponsor today in Riverina Fresh. Riverina Fresh will appear on Reggie?s jersey at all Rabbitohs games and when he is making personal appearances for charity. Shane Snowden, Sales and Marketing Manager for Riverina Fresh, said: "When we started our sponsorship with the Rabbitohs we felt it was a good opportunity for our company, who was new in the market, to grow with South Sydney." "We chose to sponsor Reggie Rabbit because he has a growing profile in the community, an admiration factor amongst kids and the children market, and it helps us send out the message about our values of promoting a healthy lifestyle to kids."